With a tech recruitment drive in Europe, IKEA is attempting to capture the interests of sustainably minded potential employees using plant-based 3D-printed meatballs. IKEA is known for its meatballs and for some time now, it has also been offering plant-based alternatives that have significantly lower carbon footprints than traditional meatballs. In a new campaign video directed at sustainable tech hires, IKEA invites cyber guardians and aspiring architects alike to meet for a job interview over 3D-printed meatballs.
The first-ever 3D-printed IKEA meatballs represent the company's "data and technology to become more affordable, accessible, and sustainable in an omnichannel environment," according to Pascal Pauwels, Chief Information Officer at Inter IKEA Group.
Looking to the future, IKEA aims to make 80% of its packaged food and 50% of its main restaurant meals plant-based by 2025.
Plant-Based Printed Meatballs
IKEA is Driving Tech Recruitment with 3D-Printed Vegan Meatballs
Trend Themes
1. Plant-based 3D Printing - The use of 3D printing technology to create plant-based alternatives is an opportunity for disruption in the food industry.
2. Sustainable Tech Recruitment - Companies can differentiate themselves by appealing to sustainability-minded job candidates through innovative recruitment campaigns like IKEA's 3D-printed meatball interviews.
3. Mainstreaming Plant-based Diets - As companies like IKEA prioritize plant-based options, there is a growing opportunity for disruptive innovation in the plant-based food industry to meet mainstream demand.
Industry Implications
1. 3D Printing - The intersection of 3D printing and plant-based alternatives is an opportunity for innovation in the food industry.
2. Sustainability - As more companies prioritize sustainability, there is an opportunity for innovative products and services to meet this demand.
3. Plant-based Food - The push for more sustainable and plant-based options in the food industry creates opportunities for disruptive innovation in product development and marketing.