The Disney Store's versatile stationary range includes notebooks, binders and coloring books that encourage creativity -- the brand's Princess Sofia activity book is sold with a set of colorful pencil crayons. This all-in-one activity kit promotes creativity and features fun graphics of Sophia who is one of the animation studio's newest characters and the star of television series 'Sofia the First.'
Princess Sophia is not only the inspiration behind this coloring book's imagery but also inspires its color scheme -- a pastel violet that matches the character's formal dress costume.
Fans of 'Sofia the First' will love this coloring book that features countless activity pages. Each of the pages depicts the character in a different setting and can be easily removed and hung up as an art piece after it has been customized.
Crayon-Embedded Coloring Books
Disney's Activity Book for Kids Features Princess Sofia
Trend Themes
1. Versatile Stationary - Brands that can offer a range of stationary products could benefit from incorporating activity books and coloring books that provide tactile engagement and promote creativity.
2. Character-inspired Stationery - Designing stationery that incorporates popular characters creates a collectable and personalised experience for fans while providing value for money.
3. Coloring Book as Art - Activity books that feature removable and customizable pages that can be hung up could tap into the growing trend of art as entertainment.
Industry Implications
1. Retail - Retailers that stock stationery items, particularly those for children, should consider incorporating activity books and coloring books that are designed for tactile engagement.
2. Entertainment - Media and Entertainment companies can leverage their content and IPs by collaborating with stationery brands to create character-inspired activity books and coloring books that can drive merchandising revenues.
3. Art Supplies - Sellers of art products could consider new opportunities by positioning coloring books as art pieces that can be proudly displayed, rather than just a form of entertainment or pastime.