In this Prince William ad the Duke of Cambridge (and President of United for Wildlife) plays Angry Birds in the name of animal conservation. The commercial shows the royal sharing staggering statistics about wildlife poaching. For example, 96 elephants are killed every day and there are only 3,200 tigers left in the wild.
Noting research suggests poaching funds criminal gangs and even terrorist organizations, the Prince William ad encourages people to join the Angry Birds tournament to help save the pangolin. One million pangolins have been snatched from the wild in the last 10 years, and as such is one of the most endangered animals on the planet. By playing Angry Birds Friends - Roll with the pangolins, people can make a difference and follow royal orders.
Pangolin-Benefiting Royal Commercials
This Prince William Ad Encourages People to Play Angry Birds
Trend Themes
1. Animal Conservation - The Prince William ad highlights the importance of animal conservation and encourages people to take action.
2. Poaching Awareness - The ad raises awareness about the issue of poaching and its connection to criminal organizations, urging people to support initiatives against it.
3. Gamification for Social Causes - The use of the Angry Birds game as a tool for fundraising and raising awareness demonstrates the potential of gamification in promoting social causes.
Industry Implications
1. Wildlife Protection - The ad indicates potential for innovation in wildlife protection initiatives, such as leveraging technology and gaming to engage people in conservation efforts.
2. Non-profit Organizations - Non-profit organizations can explore using gamification strategies like the one in the Prince William ad to increase engagement and fundraising for their causes.
3. Mobile Gaming - The ad showcases the power of mobile games as platforms for social impact, presenting opportunities for game developers to create games that raise awareness and support important causes.