The selfie is taking over the world and is particularly popular in Asia; enter the Primo app. The Primo app essentially performs a 'make-under' to expose what a person really looks like minus all of their photo touch-ups. The Nan Fang writes, "Large, doe-like eyes; smooth, porcelain skin; a tapered chin on an almond face -- these features can be seen in the many selfies taken by China’s younger generation, especially girls."
But all these features are put to the test through the Primo app. By removing any enhancements to altered images, it shows how consumers are as concerned with what's real as they are with what's not. By balancing the selfie craze in a refreshing way, people are able to see others are they really are in order to boost their own confidence.
Selfie-Exposing Apps
The Primo App Uncovers Photo Touch-Ups to Show What's Really Underneath
Trend Themes
1. Real-selfie Movement - The trend of consumers wanting to see what people really look like in selfies is creating a demand for apps like Primo that do not alter images.
2. Transparency Through Technology - Apps like Primo provide a technological solution to counteract the trend of touch-ups and filters in selfies, catering to a consumer desire for transparency in digital communication.
3. Authenticity Verification - Primo and similar apps are paving the way for potential innovations in authenticity verification technologies for social media platforms and online marketplaces.
Industry Implications
1. Photo/video Editing Software - The trend of more natural-looking selfies opens an opportunity for photo and video editing software providers to offer a 'make-under' feature that removes touch-ups and filters.
2. Social Media Platforms - The increasing demand for authentic-looking selfies creates an opportunity for social media platforms to incorporate authenticity verification features to support user trust and confidence.
3. Cosmetics and Skincare - The trend of consumers desiring to accurately showcase their natural beauty in selfies presents an opportunity for cosmetics and skincare companies to cater to this desire with non-invasive products and marketing campaigns.