Primitive, a skate brand founded by Paul Rodriguez, has teamed up with the estate of Tupac Shakur for an exclusive apparel and accessories capsule. The collection arrives as a celebration of what would have been the rapper's 51st birthday.
The concise capsule consists of new t-shirts, pullover hoodies, crewnecks, and skate decks, all of which feature Primitive branding and 2Pac-related imagery and visual motifs. For example, the 'Voice' tees and hoodies feature a handwritten poem called 'If I Fail,' by the artist. In addition, the capsule features two eye-catching skate decks. Overall, the collection intends to honor 2Pac's life and legacy
For interested consumers, the Primitive x 2Pac collection is now available to purchase on Primitive's website.
Rapper-Celebrating Skate Decks
The Primitive x 2Pac Collection Honors the Legendary Rapper
Trend Themes
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Industry Implications
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