Prima is a newly launched hemp CBD wellness brand that is introducing itself with three body, beauty and supplement products. While Night Magic takes the form of a luxurious treatment for the face and neck that boasts toning, balancing and radiance-boosting benefits thanks to botanical oils and hemp cannabinoids, Skin Therapy is a rich and nourishing therapeutic skin butter that is useful for deeply moisturizing and skin-soothing properties.
As a CBD wellness brand, Prima's signature product trio also includes The Daily, a vegan-friendly softgel hemp blend.
Notably, Prima is on a mission to disrupt the industry and has already been the first brand of its kind in the CBD category to be awarded the MadeSafe certification, which recognizes hat that no toxic ingredients were used.
Wellness-Focused CBD Skincare
Prima Offers Luxurious Skin Butter & Facial Treatments
Trend Themes
1. CBD Skincare - There is an opportunity for more brands to innovate in this space, creating luxurious and effective skincare products that incorporate CBD and other natural botanicals.
2. Wellness Supplements - Prima's introduction of The Daily highlights a growing trend of companies incorporating CBD and other natural supplements into wellness products for a comprehensive approach to health.
3. Clean Beauty - Prima's MadeSafe certification represents a larger trend in the beauty industry, as consumers demand more transparency and safer ingredients in the products they use.
Industry Implications
1. CBD Wellness - As the CBD market continues to grow, there is an opportunity for companies to differentiate themselves through innovative products and certifications like MadeSafe.
2. Skincare - The skincare industry has seen a recent surge in demand for natural and clean beauty products, creating a space for CBD-infused options like Prima's Skin Therapy and Night Magic.
3. Supplements - The wellness supplement industry is evolving to include more natural and plant-based ingredients like hemp and CBD, creating room for growth and innovation in this space.