In anticipation of Oktoberfest — an event that celebrates beer, pretzels, and one another — Snyder’s of Hanover is helping fans tap into the spirit of the season with the launch of its new pretzel beer, dubbed SnyderBier. The delicious new brew is available in two flavors Pretzel Märzen and Pretzel Frücht. Each one boasts the taste of Snyder’s slow-baked traditional German style pretzels
The SnyderBier Pretzel Märzen features a "classic malty taste and elevated notes of slow-baked Snyder’s of Hanover Mini pretzels." The SnyderBier Pretzel Frücht, on the other hand, is expertly crafted with passion fruit, guava, and Snyder’s of Hanover Mini Pretzels, creating a refreshingly sweet and savory allure.
The SnyderBier is now available to purchase online and select retail locations nationwide while supplies last.
Oktoberfest Pretzel Beers
Snyder’s of Hanover Introduces Pretzel Beer for Oktoberfes
Trend Themes
1. Pretzel Beer - The introduction of pretzel-flavored beers like SnyderBier offers an exciting opportunity for breweries to experiment with unique and unexpected beer flavor combinations.
2. Oktoberfest Beers - Breweries can capitalize on the popularity of Oktoberfest by introducing their own line of limited edition Oktoberfest beers, targeting beer enthusiasts looking for seasonal and unique flavors.
3. Snack-inspired Beers - The success of SnyderBier shows the potential for brewers to create beers that incorporate flavors from popular snacks, such as chips, pretzels, and popcorn, to create unique taste experiences for consumers.
Industry Implications
1. Breweries - Breweries can incorporate the trend of snack-inspired beers by partnering with popular snack brands to create unique and unexpected beer flavor combinations, appealing to a wider range of beer drinkers.
2. Retail - Retailers can capitalize on the popularity of Oktoberfest by stocking limited edition seasonal beers and promoting them to customers looking for unique and festive beverage options.
3. Food & Beverage - The success of SnyderBier highlights the potential for food and beverage companies to experiment with unique flavor combinations across multiple product categories, from snacks to beverages, to create novel and unexpected taste experiences.