Periods are not glamorous, so unlike a fashionista’s shoe collection, tampons have never really been stylish.
But why shouldn’t they be? After all, we have to carry them around with us much of the time, so there is no reason why they shouldn’t look as pretty as the rest of our accessories.
Enter Moxie - whose aim is to bring a touch of girly glamour and femininity to an otherwise unfashionable time of the month via their pretty packaging and tiny, signature bow seals.
They are currently only available in Australia, New Zealand and Singapore, but their popularity will no doubt spread.
Menstrual Chic
Moxie Tampons
Trend Themes
1. Menstrual Glam - The trend of making menstrual products visually stylish and attractive, such as Moxie Tampons, presents opportunities for product innovation and differentiation.
2. Elevated Packaging - The use of high-quality packaging materials and designs, as seen with Moxie Tampons, can disrupt the traditional market and create new opportunities for branding and advertising.
3. Cultivating Loyalty - The trend of creating unique and appealing products, like Moxie Tampons, can lead to increased customer loyalty and repeat business.
Industry Implications
1. Feminine Hygiene - The feminine hygiene industry can innovate by incorporating visual style and design in their products, as evidenced by Moxie Tampons.
2. Packaging - The packaging industry can explore opportunities to create custom, high-quality packaging materials for feminine hygiene products, like Moxie Tampons.
3. Fashion - The fashion industry can collaborate with feminine hygiene companies, like Moxie Tampons, to create fashionable and chic menstrual period products.