It looks like more fashion companies are making short films to sell their products. The latest one is the Pret-a-Surf 'La Prochaine Fois' clip.
The Pret-a-Surf 'La Prochaine Fois' video debuts a new line of swimsuits and surfer wear. It opens with a gorgeous girl waking up, going to the beach and saying hi to a surfer dude who frequents the area. She goes through this routine every day, wearing different swim wear from Pret-a-Surf. A short conversation ensues between she and the guy, who asks if she'll be there tomorrow. The next day, she heads to the beach looking disappointed with her potential date nowhere to be found. Eventually, he shows up and they go surfing together.
The Pret-a-Surf 'La Prochaine Fois' short film comes from A76 Productions and was shot by Duffy Higgins and John Jaxheimer.
Sultry Surfer Girl Clips
The Pret-a-Surf 'La Prochaine Fois' Clip Debuts the Brand's New Line
Trend Themes
1. Fashion Short Films - The trend of creating short films to advertise and promote fashion products offers new opportunities for disruptive innovation.
2. Surfing Wear - The popularity of surfing wear presents an opportunity for disruptive innovation in the production and marketing of such garments.
3. Beach-inspired Fashion - The trend of beach-inspired fashion has the potential for disruptive innovation in the use of sustainable and eco-friendly materials.
Industry Implications
1. Fashion - The fashion industry can take advantage of the trend of creating short films to advertise their products and provide an immersive shopping experience.
2. Sports and Fitness - The popularity of surfing as a sport and fitness activity opens up opportunities for innovation in the development of surf wear and related accessories.
3. Sustainable Fashion - The trend of beach-inspired fashion provides opportunities for innovation in creating eco-friendly, sustainable garments and fashion accessories while keeping up with the style and trend.