Marvel Comics has teamed up with Comedy Central TV personality Stephen Colbert for a special edition called The Amazing Spider-Man #573.
Colbert, who a few months back announced his (mock) candidacy for the presidency, will be pairing up with Marvel's iconic character Spider-Man as Colbert resumes his role as a USA presidential candidate in the make-believe Marvel Universe.
The sale of the first issues of The Amazing Spiderman #573 is scheduled for 10/15.
Implications - Businesses that can transform a serious or important subject matter into one that is humorous and lighthearted will see favorable results in today's industry. Businesses that employ this tactic will portray themselves as a highly approachable organization, a quality to which many of today's consumers will appreciate.
Political Comic Books
Stephen Colbert in 'The Amazing Spider-Man'
Trend Themes
1. Political Comic Books - The rise in political humor in comic books presents opportunities for publishers to target audiences interested in both politics and entertainment.
2. Collaborations - Partnering with popular TV personalities and icons can disrupt typical comic book sales and attract a wider audience.
3. Satirical Marketing - Using satire to promote products or services can appeal to consumers who value humor and approachability in brands.
Industry Implications
1. Publishing - Publishers can capitalize on the trend of political comic books and collaborate with popular personalities to attract new readers and increase sales.
2. Entertainment - Entertainment companies can leverage the popularity of political humor in comic books to create TV shows, movies, or merchandise that appeal to a wider audience.
3. Marketing and Advertising - Marketing and advertising agencies can use satire and humor in their campaigns to make their brand messages more approachable and memorable.