Michigan's Short's Brewing is a favorite of beer aficionados thanks to its long lineup of exceptionally unique and experimental offerings, which is why the company has decided to cater to its growing band of loyalists with the launch of a unique pre-order program.
The 'Classic Stache' pre-order program, which is named after Short's Brewing founder Joe Short's famous moustache, features a careful selection of the company's famous brews.
The first edition of the 'Classic Stache' beer pre-order program comprises four beers selected by some of the brewery's longest-serving employees. They include the 'Aorta Ale' double red ale, the 'Pandenomium Pale Ale' American pale ale, the black cherry porter and the 'Pontius' American pilsner.
Interested parties can sign up to be notified of future rounds of 'Classic Stache' orders on the brewery's website.
Curated Beer Pre-Order Programs
The 'Classic Stache' Program Was Set Up By Short's Brewing
Trend Themes
1. Curated Craft Beer Pre-order Programs - Breweries can launch pre-order programs that offer customers exclusive access to a rotating selection of their unique and experimental craft beers.
2. Employee-selected Beer Assortments - Breweries can engage their employees in the beer selection process and create branded programs that feature the employees' curated collections.
3. Limited Edition Beer Release Strategy - Breweries can create intentional scarcity and demand for their signature beers by offering limited edition releases and building a loyal customer base through pre-order programs.
Industry Implications
1. Craft Beer - Breweries in the craft beer industry can leverage pre-order programs and employee involvement in beer selection to differentiate themselves from competitors and build a loyal customer base.
2. E-commerce - E-commerce platforms can curate selections of limited edition craft beer releases and create partnerships with breweries to offer customers exclusive access and pre-order options.
3. Marketing and Branding - Marketing and branding agencies can help breweries develop pre-order programs and create unique, branded experiences for their customers that highlight the brewery's expertise and beer selection process.