Swedish zero sugar snack and ice cream brand Nick’s is launching its premium protein bars in the United States and they promise to appeal to those who are looking for full-flavor experiences without an excess of sugar or carbs. The Swedish-style snack bars make the most of alternative sweeteners and they provide the experience of a candy bar thanks to crunchy ingredients like peanuts and chocolate coatings.
Ultimately, the brand is on a mission to introduce more of its products to the US, as it makes everything from pasta and candy to drink mixes, all of which appeal to those who are looking for low-carb options. In Sweden, the brand sells protein bar flavors like Protein N' Brownie Crisp and Protein N' Peanuts.
Swedish-Style Snack Bars
Nick's Premium Protein Bars are Free from Sugar and Low in Net Carbs
Trend Themes
1. Alternative Sweeteners - Companies can explore using alternative sweeteners in their products to cater to those who are looking for low-sugar options.
2. Low-carb Options - Businesses can leverage the growing demand for low-carb options by introducing more products that cater to this need.
3. Protein Snacks - There is opportunity for businesses to introduce more protein-packed snack options to cater to health-conscious consumers.
Industry Implications
1. Food Manufacturing - Companies in the food manufacturing industry can explore using alternative sweeteners and creating low-carb products to cater to changing consumer preferences.
2. Snack Industry - Businesses in the snack industry can leverage the trend of protein snacks to create new product offerings that cater to health-conscious consumers.
3. Fitness Industry - There is potential for the fitness industry to collaborate with food and snack companies to create protein-packed products that cater to health-conscious consumers and fitness enthusiasts.