The Premium Co. Fall/Winter 2014 collection features luxurious basics for men. The collection follows the label's Big Loop Terry capsule collection, which was comprised of breathable terrycloth t-shirts and shorts.
This season's offerings prove that dressing down doesn't have to be boring, and being comfortable doesn't have to mean being devoid of style. The collection adds a little je ne sais quoi to your typical sweaters and hoodies. It also features boucle wool sweaters and lounge pants, neoprene bomber jackets and soft t-shirts that are perfect for layering. Soon, you'll be relishing these casual pieces and abandoning any desire to get dressed up.
The collection features an understated color palette of thick creams, cozy greys and splashes of mint and burgundy.
Luxuriously Basic Menswear
The Premium Co. Fall/Winter Collection is Brimming with Casual Elegance
Trend Themes
1. Luxurious Basics - Disruptive innovation opportunity: Develop premium, high-quality basic garments for men by incorporating unique materials and subtle design elements.
2. Casual Elegance - Disruptive innovation opportunity: Create stylish, comfortable clothing options that blend elegance with casualness, appealing to individuals looking for both comfort and sophistication.
3. Layering Essentials - Disruptive innovation opportunity: Design versatile garments specifically suited for layering in colder seasons, offering stylish options that provide both warmth and aesthetic appeal.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Innovate within the fashion industry by combining luxury and comfort in menswear, offering consumers a new level of style and convenience.
2. Textile - Disruptive innovation opportunity: Develop innovative fabrics and materials that prioritize both luxury and comfort, revolutionizing the textile industry and attracting fashion-forward consumers.
3. Retail - Disruptive innovation opportunity: Create a new retail model focused on offering premium, high-quality basic garments for men, providing a unique shopping experience centered around comfort and sophistication.