The PREFAB77 'Let It Reign' prints celebrate the 60-year reign of monarch Queen Elizabeth II during the year of her Diamond Jubilee. The celebratory pieces thus far range from gala concerts to boat pageants; however, this print provides a spraypainted twist.
The limited edition prints created by the UK collective of artists PREFAB77 takes a portrait of her majesty and adds a rock and roll edge.
On its site, the collective PREFAB77 states they weave, "small bites of modern popular culture, vintage NME headlines, pure British rock 'n rebellion into traditional iconic British imagery." In the 'Let It Reign' prints they do so successfully, from the beautifully bold metallic gold and red screen print to the more subdued blue or pink prints. The winking Queen Elizabeth has an air of mischief, while remaining the ever-refined royal.
Graffitied Queen Elizabeths
The PREFAB77 'Let It Reign' Prints are Majestic
Trend Themes
1. Print Celebrations - Expanding the concept of celebratory prints to honor significant events or figures can create disruptive innovation opportunities in the art and design industry.
2. Rock 'n Roll Influences - Incorporating rebellious and modern elements into traditional iconic imagery can disrupt the art world, attracting a new audience and creating innovative art forms.
3. Spraypaint Twist - Introducing unconventional techniques, such as spraypaint, to traditional art forms can lead to disruptive innovation in the creative industry, pushing boundaries and appealing to a contemporary audience.
Industry Implications
1. Art and Design - The art and design industry can leverage the trend of creating celebratory prints and incorporating rebellious influences to attract new audiences and explore innovative artistic approaches.
2. Fashion - Fashion industry professionals can explore ways to integrate rock 'n roll influences and rebellious elements into traditional designs, allowing for disruptive innovation in the fashion world.
3. Creative Industry - By embracing unconventional techniques like spraypainting in their creative processes, professionals in the creative industry can disrupt traditional norms, drive innovation, and appeal to a contemporary audience.