London-based fashion house Preen is ready for next season with the Preen SS 2014 Collection already in full swing. These floral based designs are flirty fun and play on the more softer side of fashion while everyone else is trying to design the next raging shocker.
This collection features a range of what looks like simple floral designs, but there is more here than meets the eye. Making use of beautiful chevron material on the maxi designs, the hues and patterns on the clothing give off a sweet girly feeling. The line is kept in soft blues, pinks, and whites for that extra sweet edge and showcases minimal tucks, folds and draping. The Preen SS 2014 Collection is all about the detail.
When the fashion world today is a buzz with cutting edges pieces draped in studs and other embellishments, Preen brings it back to the beginning basics with their summer sweet collection.
Garden-Themed Collections
The Preen Collection is Sweet as Sweet as a Rose
Trend Themes
1. Floral Fashion Trends - Opportunity to disrupt the fashion industry with floral-based designs utilizing unique materials and subtle details.
2. Soft Colors Designs - Opportunity to disrupt the fashion industry with simple yet elegant designs in soft colors hues.
3. Minimalistic Fashion - Opportunity to disrupt the fashion industry with a minimalist approach to clothing design.
Industry Implications
1. Fashion Industry - Preen's floral-based designs could disrupt the fashion industry by providing playful floral prints and detailed designs in a time when fashion is trending towards edgy, cutting edge pieces.
2. Textile Industry - Preen's use of unique materials such as chevron patterns in their designs could disrupt the textile industry by inspiring new patterns and textures.
3. Retail Industry - Preen's focus on simple yet elegant designs in soft colors could disrupt the retail industry by providing consumers with a more understated and minimalistic approach to fashion.