H&M Beauty's new Precious Glow collection helps consumers maintain their dewy summer looks all season long. With falls just around the corner, the limited-edition collection provides an easy way for women to keep their look bright and luminous.
The Precious Glow collection is part of H&M Beauty's 2016 fall range. The new collection is designed solely for the eyes and lips and features products such as Fluid Foil Eye Colors, Gilded Brow Tints and Dazzle Lip Toppers. Each of the products is designed to add a touch of shimmer and sparkle to any look. Many of the products are also buildable, meaning consumers can choose to add as much or as little shimmer to their look as they want.
For metallic brows or luminous lips, H&M Beauty's new collection gives consumers a budget-friendly way to add a touch of sparkle.
Luminous Cosmetics Collections
H&M Beauty's Precious Glow Collection Feature Plenty of Sparkle
Trend Themes
1. Shimmer Makeup - The growing trend for shimmery makeup provides an opportunity for cosmetics companies to develop more creative and innovative products beyond H&M Beauty's Precious Glow Collection.
2. Limited-edition Collections - Limited-edition makeup collections could be a disruptive innovation opportunity for cosmetics companies to attract new customers who want to stay updated on the latest trends and seasonal offerings.
3. Buildable Cosmetics - The increasing popularity of buildable cosmetics suggests an innovation opportunity for companies to develop more customizable products, allowing customers to achieve their desired look with ease.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the trend for luminous makeup with innovative products that meet the growing demand for shimmery and buildable makeup products.
2. Retail - Retailers and e-commerce companies can benefit from the increasing demand for limited-edition makeup collections by partnering with cosmetic brands to offer exclusives to their customers.
3. Fashion - The growing popularity of shimmery and dewy makeup looks offers the fashion industry a new way to integrate beauty and fashion by developing makeup collections that complement their apparel lines.