Nike has added another sneaker iteration to its summer repertoire this year, with the iconic sportswear label providing an update to the Pre Love O.X. model.
This time, the lightweight sneaker model is outfitted in a white and cream colorway, which is accented with rainbow-hued outsoles and holographic Swoosh logos on the sides of the uppers. These components provide plenty of contrast to the otherwise neutral colorway, making them the focus of the design. With the sleekly built sneakers providing just the right amount of support, they make for the perfect everyday design, ideal for walking the city in.
The Rainbow Pre Love O.X. model is available online and from Nike's in-store locations for $80 USD.
Sleek Rainbow Sneakers
Nike's Lightweight Pre Love O.X. Model Was Updated with Holographic Details
Trend Themes
1. Rainbow Sneaker Trend - The holographic details and rainbow-hued outsoles on Nike's Pre Love O.X. model showcase the growing trend of vibrant and colorful sneakers.
2. Lightweight Sneaker Trend - Nike's updated Pre Love O.X. model highlights the ongoing trend of lightweight and easy-to-wear sneakers for everyday use.
3. Holographic Detail Trend - The holographic Swoosh logos on Nike's sneakers demonstrate the emerging trend of incorporating eye-catching holographic details into footwear designs.
Industry Implications
1. Sports Apparel and Footwear Industry - The Rainbow Sneaker Trend presents an opportunity for companies in the sports apparel and footwear industry to create vibrant and colorful sneakers that cater to consumers' desire for unique and expressive footwear.
2. Fashion and Lifestyle Retail Industry - The Lightweight Sneaker Trend offers disruptive innovation opportunities for fashion and lifestyle retailers to offer stylish, comfortable and versatile sneakers that align with consumers' active and on-the-go lifestyles.
3. Materials and Design Industry - The Holographic Detail Trend opens up avenues for innovation within the materials and design industry to create new holographic materials and techniques that can be applied to a variety of products, including footwear.