Prairie Organic Spirits launched a new ad campaign called Prairie Spirit that aims to capture the interests of "The Ecopolitan," defined as "a 30-something urban dweller, who is socially connected and cares deeply about the environment and is looking to uncover new ways to preserve the planet."
Made with 100% USDA-certified organic corn, the premium farm-crafted spirits are sustainable and simple to enjoy, especially the brand's sparkling craft cocktails in varieties like Cucumber Lemonade, Bootleg or Grapefruit. Other farm-fresh flavors from the brand include Apple, Pear & Ginger, as well as Grapefruit, Hibiscus and Chamomile, which are low in calories and free from sugar and artificial sweeteners.
Appealing to environmentally conscious Millennials, the campaign features plenty of digital components, plus a text to save offer through PayPal and Venmo.
Organic Farm-Crafted Spirits
Prairie Organic Spirits Speaks to Earth-Loving Urban Millennials
Trend Themes
1. Organic Farm-crafted Spirits - The trend of producing spirits made with organic crops offers opportunities for sustainable innovation in the beverage industry.
2. Sparkling Craft Cocktails - The trend of producing sparkling craft cocktails offers a new way to enjoy cocktails while providing opportunities for innovation in the beverage industry.
3. Digital Marketing for Environmentally Conscious Consumers - The trend of using digital marketing to appeal to environmentally conscious consumers offers new ways to connect with and engage this audience.
Industry Implications
1. Beverage - The beverage industry can benefit from producing organic farm-crafted spirits and exploring new ways to innovate with sparkling craft cocktails.
2. Hospitality - The hospitality industry can incorporate organic farm-crafted spirits and sparkling craft cocktails in their menus to appeal to environmentally conscious millennials.
3. Marketing and Advertising - Marketing and advertising opportunities exist for companies to reach environmentally conscious consumers through digital campaigns and creative messaging.