The Prada x adidas Originals was one of the most anticipated collaborations last year and now, the partnership is celebrating its second drop—scheduled to be available for style-minded consumers on September 8th. Although details about price points are not yet released, the Prada Superstar sequel boasts three colorways—an all-black silhouette, a model that embraces the classic white and black aesthetic, as well as a more daring chrome silver upper with white detailing. Consumers interested in the high-end sneakers can access the silhouettes through both brand's website and select retailers.
Following its initial and continuing success, the Prada x adidas Originals collaboration will continue beyond this drop, as well. The follow-up to this release is rumored to be linked to the America's Cup—the "premier sailing competition in the world."
High-End Luxury Sneakers
The Prada x adidas Collaboration's Second Drop is Scheduled for September
Trend Themes
1. Luxury Sneaker Collaborations - Opportunity for luxury brands to collaborate with sneaker brands to create high-end, limited edition sneakers.
2. Fashion and Sportswear Crossovers - Potential for the fashion industry to explore partnerships with sportswear brands to create stylish, functional products.
3. Limited Edition Sneaker Culture - Growing demand for exclusive and unique sneakers, creating an opportunity for brands to release limited edition collections.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can leverage collaborations with sneaker brands to attract style-minded consumers and expand their product offerings.
2. Sportswear - Sportswear brands can partner with high-end fashion labels to create premium sneakers that combine style and performance.
3. E-commerce and Retail - Online retailers and select retail stores can capitalize on the demand for limited edition sneakers by offering exclusive drops and collaborations.