The Prada Menswear AW11 collection is an eclectic assortment of high fashion including over-sized shoulder pads and sparkling glitter tops. The line had a phenomenal debut in Milan at the two-story Prada Headquarter building, giving the line the perfect platform to stand out.
The Prada Meanswear AW11 contains western inspired suede coats and uniform-style buttoned-up garments. Seems to me like Twilight has inspired this shimmering collection.
Implications - There exist many customs, traditions and rules that govern various industries. These conventions not only influence the types of products different businesses will introduce, but also the type of people to which they will appeal. Businesses that provide consumers with products that will empower them to break free from these invisible standards will see big returns.
Glittery Guy Couture
The Prada Menswear AW11 Collection Sparkles
Trend Themes
1. Eclectic High Fashion - Disruptive innovation opportunity: Introducing unique and unconventional fashion designs that challenge traditional standards and appeal to a diverse range of consumers.
2. Sparkling Glitter Tops - Disruptive innovation opportunity: Creating innovative clothing materials and incorporating glitter elements into designs to provide a standout and glamorous option for fashion-conscious consumers.
3. Western-inspired Garments - Disruptive innovation opportunity: Incorporating elements of Western fashion into modern designs to create a fusion of traditional and contemporary styles that appeal to a broader audience.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Introducing new fashion trends and materials that challenge conventional norms and attract a wider consumer base.
2. Textile and Material - Disruptive innovation opportunity: Developing new materials and fabrics that incorporate glitter and unique characteristics to offer designers a wider range of options in their collections.
3. Retail and E-commerce - Disruptive innovation opportunity: Creating online platforms and experiences that showcase and sell eclectic fashion designs, reaching global audiences and catering to niche market segments.