World renowned fashion house Prada has traveled the globe in search of new materials and craftsmanship for the Prada 'Made In...' collection. The brand stopped in India, Scotland and Peru to name a few. What Prada was able to gather were rare materials to back up its ever-changing and innovative fashions.
Prada 'Made In...' will be sold in exclusive stores and will carry a hefty price tag due to its rarity and meticulous work. All inner tags will dictate where the item was made to ensure its originality and creativity.
International Couture
Prada 'Made In...' Projects Integrates Worldwide Materials
Trend Themes
1. Global Sourcing - Opportunity for fashion brands to search for new materials and craftsmanship internationally for exclusive and innovative collections.
2. Exclusivity - Creating limited edition collections with rare materials and meticulous work to carry a high price tag and appeal to luxury consumers.
3. Transparency - Labeling products with information about where they were made to ensure originality and creativity.
Industry Implications
1. Fashion - Fashion brands can leverage global sourcing and exclusivity to create high-end collections.
2. Luxury Goods - Luxury goods market can benefit from the demand for rare and unique products with high price points.
3. Retail - The retail industry can emphasize transparency by providing more information about the origins of products to appeal to conscious consumers.