The Prada Fall/Winter 2013 advertisements features models Magdalena Frackowiak,Anne Vyalitsyna, Elza Luijendijk, Iselin Steiro, Madison Headrick, and Vanessa Axente. This expansive team of beauties has helped to pull off yet another extravagant Prada production, this time with their assumption of frozen doll-like persona's.
The most interesting aspect of this Prada campaign are the technicolor tresses sported by the women. While the Prada brand is well-known in the couture canon for its classic and timeless appeal, this has not stopped the label from its incorporation of orange and deep purple tresses here. Photographer Steven Meisel further played up on this daring approach by matching the backdrop with that same color scheme, a likely choice given Meisel's longstanding collaborations with the fashion world.
Multi-Hued Couture Campaigns
The Prada Fall/Winter 2013 Advertisements are Technicolor
Trend Themes
1. Technicolor Hair - There is an opportunity for disruptive innovation in the hair industry by offering technicolor hair dye and styling services.
2. Frozen Doll-like Persona - The beauty industry can explore disruptive innovations in makeup and beauty products that help achieve a frozen doll-like persona.
3. Color-coordinated Campaigns - Marketing and advertising agencies can explore disruptive innovations by creating color-coordinated campaigns that match the products or brand aesthetics.
Industry Implications
1. Hair - The hair industry can capitalize on the trend of technicolor hair by offering new, vibrant hair dyes and hair care products.
2. Beauty - The beauty industry has an opportunity to create makeup and beauty products that help achieve the doll-like persona seen in this campaign.
3. Marketing & Advertising - Marketing and advertising agencies can take inspiration from this Prada campaign by creating color-coordinated campaigns that match the products or brand aesthetics.