Luxury fashion house works in collaboration with London's premium retailer Selfridges on an exclusive collection entitled 'Prada Escape.' It is designed around the theme of outdoor activities and camping -- it is full of ready-to-wear designs for both men and women.
It is also accompanied by accessories and lifestyle goods as well, as well as a temporary pop-up space located in Selfridges' 'The Corner Shop' that is up until the end of September. The capsule highlights an outdoorsy theme that is packed with outerwear made from Prada's classic gabardine nylon materials. The clothing also features practical hardware that spans from a range of zippers, belt bags, backpacks, and cargo pockets. The footwear options include rubber-soled boots and the Cloudbust sneakers. Additional items in the Prada Escape capsule includes thermal bottles, reusable water bottles, chocolate bars, and notebooks.
Outdoor-Ready Luxury Fashion
Prada and Selfridges Unveil the Exclusive Prada Escape Collection
Trend Themes
1. Outdoor-inspired Fashion - Luxury fashion brands can collaborate with retailers to create outdoor-themed collections that incorporate practical hardware for consumers.
2. Gabardine Nylon Materials - The use of gabardine nylon in clothing can become more prevalent as luxury fashion brands like Prada experiment with it in outdoor-themed collections.
3. Pop-up Shop Experiences - Temporary physical retail spaces can be used by brands to create immersive shopping experiences for consumers that showcase new collections like Prada's Escape.
Industry Implications
1. Luxury Fashion - Luxury fashion brands like Prada can use the theme of outdoor activities to create unique and exclusive collections that attract consumers.
2. Retail - Retailers like Selfridges can collaborate with luxury fashion brands to create exclusive collections that cater to specific consumer interests like outdoor activities.
3. Leisure and Outdoor Activities - Brands can explore partnerships with leisure and outdoor activity companies to create collaborations and drive consumer engagement around outdoor-themed collections like Prada's Escape.