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The Prada 2012 Spring Men's Collection Uses Virtual Mannequins

Though gamers aren’t normally thought of as being fashionable, the new Prada 2012 Spring Men's Collection will surely convince many of them into taking an interest in dressing stylishly. After all, it’s not every day that video game characters are chosen as fashion models for an upcoming line, so to see the likes of Lightning, Sazh Katzroy, Noel Kreiss, Hope Estheim and Snow Villiers from Final Fantasy XIII-2 being dressed in Prada’s casually chic clothes is quite a momentous event.

Those familiar with the Final Fantasy games may even get a chuckle out of these Prada 2012 Spring Men's Collection photos as it seems the characters designed by Tetsuya Nomura are finally dressed in less outlandish apparel. Could this be the end of hiring real models for fashion shoots?
Trend Themes
1. Virtual Fashion Models - Using video game characters as fashion models is a disruptive innovation opportunity in the fashion industry.
2. Gamification of Fashion - The combination of gaming and fashion in the Prada collection presents an opportunity for gamification in the fashion industry.
3. Collaboration Between Gaming and Fashion - The inclusion of video game characters in a fashion collection opens up opportunities for collaboration between the gaming and fashion industries.
Industry Implications
1. Fashion - The fashion industry can explore the use of virtual fashion models to showcase their collections.
2. Gaming - The gaming industry can expand its reach by collaborating with fashion brands for virtual fashion modeling.
3. Technology - The use of virtual fashion models highlights the potential for technological advancements in the fashion industry.

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