In light of the COVID-19 pandemic, people all over the world are being to told to stay indoors and practice social distancing. As a result of the virus, many businesses have opted to close in an effort to prevent the spread of the disease, however, one yoga study is still hoping to reach its customers in self-isolation: Power Yoga Canada.
Power Yoga Canada took to social media to announced free daily live streaming of yoga sessions by various instructors, stating: "EMPOWER COMMUNITIES INTO ACTION... no matter what. To support our community and EVERYONE who could use a little more yoga right now, we are starting FIVE free daily live streams on Facebook and Instagram. Join PYC teachers from across our communities and spend an hour connecting with your breath and practice at home."
Free Quarantine-Friendly Yoga
Power Yoga Canada is Live-Streaming Yoga for Those in Isolation
Trend Themes
1. Virtual Yoga Sessions - Offering free live-streaming yoga sessions allows yoga studios and instructors to adapt to the COVID-19 pandemic and continue providing services to customers in isolation.
2. Online Fitness Platforms - The rise of online fitness platforms that offer live-streaming classes creates a convenient and accessible way for people to stay active and practice yoga from the comfort of their own homes.
3. Community Engagement Through Social Media - Utilizing social media platforms like Facebook and Instagram to live-stream yoga sessions fosters a sense of community and supports individuals in self-isolation.
Industry Implications
1. Yoga Studios and Instructors - Yoga studios and instructors have the opportunity to reach a wider audience, maintain customer relationships, and attract new clients by offering free live-streaming yoga sessions.
2. Fitness Technology - Fitness technology companies can capitalize on the demand for virtual fitness platforms by developing innovative tools and features that enhance the live-streaming yoga experience.
3. Social Media Platforms - Social media platforms can explore partnerships or develop their own features that cater to the growing demand for live-streaming yoga sessions as a way to engage and retain users.