As digital gaming sales continue to rise, physical retailer Gamestop has implemented the 'Power Pass' as a new strategy to boost its in-store sales.
The Power Pass Subscription model enables gamers to rent an unlimited amount of video games, over a six month period. The promotion costs users $60 for a six month subscription, the same cost of the average newly released video game. Through this model, dedicated fans can experiment with new genres and brands, without making a huge monetary commitment. Through the subscription service, users can play "classic titles and the latest hits," swapping out and renting new games as frequently as one likes.
Those interested in signing up for the Power Pass Subscription have until November 19th to do so.
Unlimited Video Game Rentals
Gamestop's 'Power Pass' Allows for Unlimited Video Game Rentals
Trend Themes
1. Subscription Gaming - The 'Power Pass' subscription model by Gamestop disrupts the traditional physical purchase model of video games.
2. Rental Culture - The 'Power Pass' subscription model by Gamestop contributes to the growing rental culture trend.
3. Affordable Gaming Access - The 'Power Pass' subscription model by Gamestop provides affordable access to a wide range of video games, opening up gaming to a wider audience.
Industry Implications
1. Video Game Retailing - The 'Power Pass' subscription model by Gamestop disrupts the traditional video game retailing industry by shifting focus to a subscription-based model.
2. Gaming Subscription Services - The 'Power Pass' subscription model by Gamestop contributes to the growing gaming subscription service industry.
3. Entertainment Rentals - The 'Power Pass' subscription model by Gamestop contributes to the entertainment rental industry as a whole, providing a new model of easy and affordable access to video games.