Christmas is chocolate season and Trader Joe's is celebrating with a new Pound Plus chocolate bar.
Trader Joe's new Pound Plus Milk Chocolate Bar with Caramel, Pretzel, and Sea Salt starts with a base of creamy Belgian milk chocolate. The chocolate bar is then studded with rich caramel, crunchy pretzels pieces, and tongue-tingling sea salt. Finally, the whole thing is scored into bite-sized pieces that make it easy to share and wrapped up in a festively-designed package. As Trader Joe's explains, "Like its Pound Plus counterparts, this Milk Chocolate with Caramel, Pretzel Bits & Sea Salt makes a great stocking stuffer, is big enough to wrap and gift, and serves as a satisfying in-car snack after an exhausting holiday shopping day."
Pretzel-Studded Chocolate Bars
This New Pound Plus Chocolate Bar Features Pretzels and Sea Salt
Trend Themes
1. Festive Chocolate Bars - There is an opportunity for different companies to create festive chocolate bars featuring unique flavours or textures.
2. Combination Bars - Opportunity to create more chocolate bars that feature different combinations that appeal to different taste buds.
3. Gourmet Chocolate Bars - There is a growing market for gourmet chocolate bars that incorporate unique and unexpected flavour profiles.
Industry Implications
1. Food and Beverage - There is an opportunity for other food and beverage companies not traditionally in the chocolate industry to create their own chocolate bars.
2. Gift and Souvenir - There is potential for the gift and souvenir industry to incorporate more unique and festive chocolate bars into their product offerings.
3. Retail - Retail companies could create their own holiday-themed chocolate bars to sell as part of their seasonal product offerings.