Pottery Barn, under Williams-Sonoma Inc., has launched a new mobile iOS app, enhancing the customer shopping experience. The app, following the introduction of apps for Pottery Barn Kids and Pottery Barn Teen in January 2023, features innovative elements like 3-D augmented reality shopping.
Notable features include scheduling appointments with Pottery Barn Design Crew experts, in-store or virtual, a chat feature for mobile assistance, sharing favorite items on social media, an improved registry experience, and an iPhone camera function for virtual product previews in users' homes.
The app also enables curated room shopping with tap-to-shop functionality and offers an Apple Pay checkout option.
"Now customers can explore and shop full rooms, easily share their favorite products, and connect with a design expert all in the convenience of a mobile app," said CEO of Pottery Barn Brands Marta Benson.
Home Decor Mobile Apps
Pottery Barn Officially Launches its Mobile App and New Design
Trend Themes
1. Augmented Reality Shopping - Pottery Barn's new mobile app features 3-D augmented reality shopping, allowing customers to virtually preview products in their own homes.
2. Mobile Assistance Chat - The app includes a chat feature for mobile assistance, providing customers with real-time help while shopping.
3. Curated Room Shopping - Pottery Barn's app enables curated room shopping with tap-to-shop functionality, making it easier for customers to purchase entire room designs.
Industry Implications
1. Home Decor - Pottery Barn's mobile app enhances the customer shopping experience in the home decor industry.
2. Retail Technology - The introduction of 3-D augmented reality shopping and mobile assistance chat in Pottery Barn's app showcases the potential for retail technology innovation.
3. E-commerce - The app's tap-to-shop functionality and Apple Pay checkout option cater to the e-commerce industry's growing demand for seamless mobile shopping experiences.