The Potbelly 'Comfort in a Cup' promotion is being run by the brand to coincided with National Homemake Soup Day and offer patrons a way to warm up during cold winter weather.
The promotion will offer Potbelly Perks reward program members with a free cup of soup of their choosing when ordering an entree through the app. Patrons can choose from Broccoli Cheddar, Chicken Pot Pie, Garden Vegetable, Loaded Baked Potato, Mac & Cheese and Chili.
The Potbelly 'Comfort in a Cup' promotion is being run for one day only on National Homemade Soup Day (February 4, 2023) and is the perfect pairing with one of the brand's signature sandwiches. The promotion could also help to drive traffic to the brand's Potbelly Perks app.
Complimentary Winter Soup Promotions
The Potbelly 'Comfort in a Cup' Promotion Offers Free Soup
Trend Themes
1. Winter Soup Promotions - More restaurant brands could offer winter soup promotions to attract customers during cold weather.
2. Loyalty Program Perks for Foodies - More restaurant brands could introduce loyalty program perks such as complimentary soups to increase customer engagement and loyalty.
3. One-day Marketing Events - More restaurant brands could run one-day marketing events to drive traffic to their apps or physical locations.
Industry Implications
1. Fast Food Industry - Fast food companies could introduce complimentary soup promotions to increase sales during winter months.
2. Restaurant Industry - Restaurants could introduce loyalty program perks such as complimentary soups to increase customer engagement and loyalty.
3. Mobile App Industry - Mobile app companies could partner with restaurants to offer one-day promotions to attract new users and increase engagement.