The popular British chip snacks by Walkers now offer an innovative potato chip packaging design that turns the wrapper into a temporary bowl that facilitates food sharing. The all-new Tear 'n' Share packaging is ideal for consumers looking to indulge in salty snacks while simultaneously sharing the fare amongst friends and loved ones. The wrapper facilitates sharing while on-the-go without the need for added dishware.
The Tear 'n' Share Walkers chip packaging offers an ideal solution for sharing with a wider style bag that has a sturdier base and can be opened up and used as a bowl. The bag only needs to be torn at the top to open up a bucket-style bowl bag that is ideal for sharing the crispy chips inside.
Dishware Potato Chip Packaging
The Walkers Tear 'n' Share Bags Turn the Wrapper into a Bowl
Trend Themes
1. Chip Packaging Sharing Trend - Innovative chip packaging designs that facilitate food sharing and social snacking experiences.
2. Eco-friendly Packaging Trend - Packaging designs that reduce waste and encourage reuse, while offering a convenient and practical solution.
3. Digital Sharing Experience Trend - Integration of digital technology in packaging designs to enhance the sharing experience and create a more interactive snack time.
Industry Implications
1. Food and Beverage Industry - Opportunities for introducing new and innovative packaging designs that enhance the snacking experience, particularly for on-the-go and social occasions.
2. Packaging Industry - Opportunities for offering more creative and sustainable packaging solutions for food products, particularly those aimed at reducing waste and promoting reuse.
3. Technology Industry - Opportunities for integrating digital technology into packaging designs to create a more immersive and interactive sharing experience.