To help recent graduates find a career amid the COVID-19 pandemic, Pot Noodle recently partnered with Gradbay (a marketplace to connect students with businesses) to launch a virtual career fair. The event will help students get connected with internships through its augmented reality career fair and shows recent graduates new career options they may not be familiar with.
Andre Burger, VP Foods and Refreshments UK&I, Unilever comments: "We know it’s all too easy to go with the flow and follow a conventional career path after finishing university. With the current climate, students have much more time on their hands to explore alternative possibilities. Here at Pot Noodle, we want to showcase the range of careers available and encourage students to find the path that is right for them by championing the unconventional and inspiring students to try out more unusual roles. From online radio broadcasting to becoming our Chief Noodle Insights Officer… the opportunities are endless and we’re here to give the younger generation the kick start they need."
Branded Virtual Student Fairs
Pot Noodle Recently Launched a Virtual Careers Fair
Trend Themes
1. Virtual Career Fairs - The rise of virtual career fairs presents an opportunity for businesses to connect with recent graduates in a more efficient and immersive way.
2. Augmented Reality - The use of augmented reality in career fairs can provide a unique and interactive experience for students, opening up new opportunities for engagement and exploration.
3. Unconventional Career Paths - Promoting unconventional career paths can inspire students to consider alternative options and pursue roles they may not have considered before.
Industry Implications
1. Education - The education industry can leverage virtual career fairs to help students explore job opportunities and make informed career decisions.
2. Technology - The technology industry can embrace augmented reality to create innovative solutions for virtual career fairs, enhancing the overall experience for both students and businesses.
3. Food and Beverage - The food and beverage industry, like Pot Noodle, can showcase unique career paths and promote their brand through virtual career fairs, attracting talent with unconventional roles.