The energy that comes from an energy drink can often be traced back to sugar, additives or a natural ingredient, but Positive Energy Beverages aims to make its mark on the beverage industry by rethinking the base formula for delivering a boost of mental and physical alertness.
Although energy drinks are often associated with a beverage that's carbonated, Positive Energy Beverages are made with real fruit juice that has been infused with natural caffeine from green coffee beans. Since the unique formula provides a ton of potential for flavor, the energizing drinks come in familiar forms like Cranberry Juice, Orange Juice, Apple Juice and Lemonade. However, the biggest difference with these enhanced beverages is that drinking single bottle is comparable to consuming a large cup of coffee.
Now that segments of the food and beverage industries are embracing healthier and all-natural ingredients, energy drinks are proving to be no exception of this movement.
Caffeinated Fruit Juices
Positive Energy Beverages are Natural Juices Infused with Caffeine
Trend Themes
1. Healthier Energy Drinks - Opportunity for developing energy drinks with all-natural and healthier ingredients.
2. Non-carbonated Energy Beverages - Opportunity for creating energy beverages without carbonation for those who prefer non-carbonated options.
3. Infused Fruit Juices - Opportunity for infusing natural caffeine into various fruit juices to provide an energizing alternative.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to innovate and offer healthier energy drink options.
2. Natural Ingredients Industry - Opportunity for natural ingredients suppliers to cater to the growing demand for all-natural energy drink ingredients.
3. Juice Industry - Opportunity for juice manufacturers to develop infused fruit juices with natural caffeine for a boost of mental and physical alertness.