Alcohol has the ability to give drinkers a deathly hangover, and Posada Espolón Tequila has decided to symbolize this with its skeletal-figured packaging. The liquor features illustrations of skeletons running rampant across the bottle.
Tequila in particular has the potent ability to make drinkers feel like death, as is exemplified with the classic chant, "One tequila, two tequila, three tequila, floor." With this Posada branding, it's more of the afterlife that becomes embodied on the label as the walking dead run unrestrained. The tequila is made from 100% pure blue agave so it's sure to make users feel tipsy in no time. For anyone looking for a rocking label with a cover as good as its contents, the Posada Espolón Tequila is the ideal solution.
Bare-Boned Branding
The Posada Espolón Tequila Bottles are Deadly
Trend Themes
1. Skeletal Packaging - The Posada Espolón Tequila bottles showcase a unique skeletal-figured packaging, creating an opportunity for disruptive innovation in alcohol branding.
2. Deathly Imagery - The use of skeletons in the branding of Posada Espolón Tequila opens up possibilities for disruptive innovation in the beverage industry, allowing brands to create distinct and memorable visual identities.
3. Alcohol-induced Hangovers - The reference to the hangover effects of alcohol in the Posada branding presents an opportunity for disruptive innovation in the development of hangover prevention or treatment products.
Industry Implications
1. Alcohol - The alcohol industry can explore disruptive innovation in packaging and branding to create unique and memorable products, like Posada Espolón Tequila's skeletal-themed bottles.
2. Beverage - The use of deathly imagery and unconventional packaging in Posada Espolón Tequila's branding can inspire disruptive innovation in the beverage industry, encouraging brands to create visually striking products that stand out on the shelf.
3. Health and Wellness - The reference to the effects of alcohol-induced hangovers in the Posada branding presents an opportunity for disruptive innovation in the development of hangover prevention or treatment products, catering to consumers' health and wellness needs.