The only thing out of the ordinary that ever happens on a trip to the vending machine is that the stupid thing takes your money and refuses to drop your drink. Well, the college students in this ad may beg to differ.
The pop machine shown instantly becomes the most popular thing on campus as it starts to give out much more than what was paid for. The magical vending machine starts by giving out extra bottles of pop, then various other goodies like a bouquet of flowers and an enormous submarine sandwich. This fairy pop machine is part of Coke’s ‘Open Happiness’ campaign.
Flowering Pop Machines
A Vending Machine Serves Up More than Soda
Trend Themes
1. Smart Vending Machines - Opportunity for vending machines to offer extra products and create a unique customer experience.
2. Enhanced Customer Engagement - Opportunity to use interactive vending machines to engage customers and create memorable experiences.
3. Surprise and Delight Marketing - Opportunity to surprise customers with unexpected rewards from vending machines and create positive brand associations.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity for vending machines in the food and beverage industry to offer additional products and create a memorable customer experience.
2. Retail - Opportunity for retailers to incorporate interactive vending machines to engage customers and enhance their shopping experience.
3. Advertising and Marketing - Disruptive innovation opportunity for marketers to use surprise and delight strategies in vending machines to create positive brand associations and increase brand awareness.