In celebration of Day of the Dead, Latinx art and artists, Pop-Tarts is releasing a limited-edition Pop-Tarts Día de Muertos box featuring all-new printed designs. These special Printed-Fun designs were created in partnership with Pop-Tarts and Kellogg's HOLA Latino Business Employee Resource Group to properly honor the celebration, which originated in Mexico.
The limited-edition toaster pastry designs include styles that pay tribute to decorative crafts like Papel Picado, sugar skulls, marigold flowers, religious candles and mythical creatures. These vibrant designs can be found atop Pop-Tarts' Frosted Chocolatey Churro flavor, which includes a chocolate-cinnamon flavored filling.
The brand is partnering with the National Association of Latino Arts and Cultures and providing grants to four Latinx arts organizations that are devoted to serving youth and their communities.
Skull-Themed Toaster Pastries
The Limited-Edition Pop-Tarts Día de Muertos Box Honors Latinx Art
Trend Themes
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Industry Implications
1. Food and Beverage - Partnering with employee resource groups or cultural organizations can ignite creativity in product design and meaningful marketing campaigns.
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