Popcorn is typically packaged and eaten by the bucket or bag but AST Popcorn is introducing a new way for consumers to snack on this favorite treat with its all-new Popcorn Bars. These low-calorie snack bars are gluten-free and boast no added fat or preservatives, yet offer a decadent eating experience that reminds of a chocolate bar thanks to the product's indulgent cocoa glaze.
At the center of the bars is caramelized popcorn, which is popped without any oil, and offered in flavors like blueberry and butter.
Due to its light and airy nature, popcorn tends to be perceived as a healthy snack and the portability of these bars only add to the value of the product as a permissible indulgence.
Popcorn Snack Bars
These Popcorn Bars Offer a Satisfying, Mess-Free Eating Experience
Trend Themes
1. Mess-free Snacking - The rise of mess-free snacks like popcorn bars presents an opportunity for companies to innovate and create convenient, on-the-go snack options.
2. Healthy Indulgences - The popularity of popcorn bars that offer a decadent eating experience with low-calorie, gluten-free options demonstrates the potential for creating indulgent yet nutritious snack alternatives.
3. Alternative Snack Formats - The introduction of popcorn bars as a new way to enjoy popcorn highlights the demand for novel snack formats that offer convenience and variety.
Industry Implications
1. Snack Food - The snack food industry can capitalize on the trend of popcorn bars by diversifying product offerings and developing innovative flavors and packaging.
2. Health Food - The health food industry has an opportunity to create popcorn bars that align with consumer preferences for nutritious, low-calorie, and gluten-free snacks.
3. Confectionery - The confectionery industry can explore the concept of popcorn bars to create indulgent treats that appeal to consumers looking for a guilt-free snacking experience.