Just in time for the busiest birthday season of the year, Lovepop is introducing Lovepop Play as a new line of pop-up paper toys and cards for kids. The intricate and creatively designed paper products include Playpop Explorers and Playpop Cards, which promise to be particularly appealing to families at a time that calls for continued entertainment and celebrations at home.
Playpop Explorers take the form of collectible 3D paper characters that pop up and fold flat, which makes them perfect for both home and on-the-go use. In the Cheer Squad Collection, there are 18 Explorers in all to collect, each of which has a QR code that connects to tell the character's unique story.
Lovepop Play also introduces Playpop Cards, which help to celebrate milestones in a fun and interactive way.
QR-Connected Paper Toys
Lovepop Play is an Interactive Line of Pop-Up Paper Toys & Cards
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Industry Implications
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