Men’s clothing line Soe is known for its urbanized Japanese contemporary fashion by mixing luxury styles with urban culture to create polished streetwear. The relatively new Tokyo-based fashion line's Fall/Winter 2016 collection takes the edge of retro 80s & 90s British street culture and immerses it into high-fashion.
The pieces have deep tones to them, like the faded teal leather jacket or the navy trousers that unexpectedly work with the denim and t-shirts to upgrade the look to sophistication. Interestingly, cable knit sweaters are also integrated into the collection, a 'grandpa' style look that has recently made a comeback.
The Soe Fall/Winter 2016 contemporary fashion line is yet to be released but it demonstrates how men's street culture has become a heavy part of luxury fashion. It's an example of how high-fashion brands are inspired by everyday youth and utilizes their style to sell its own products at a high price point.
Urbanized Japanese Fashion
Soe Fall 2016 Line Makes Sophisticated and Polished Streetwear
Trend Themes
1. Luxury Streetwear - Luxury fashion brands are taking inspiration from street culture to create sophisticated and expensive streetwear.
2. Retro 80s & 90s Fashion - Fashion lines are incorporating retro British street culture from the 80s & 90s into contemporary fashion.
3. Grandpa Style - Older styles such as cable knit sweaters are making a comeback in contemporary fashion.
Industry Implications
1. Fashion - Fashion brands can leverage street culture to innovate and create unique styles.
2. Luxury - Luxury brands can incorporate retro and street styles to create high-end, polished streetwear and expand their offerings.
3. Retail - Retailers can focus on incorporating grandpa styles into their collections to meet the increasing demand for vintage looks in contemporary fashion.