Not everyone has the ability or desire to tan, and 'Porcelain' by Polina Vinogradova recognizes this fact with a shoot that showcases flawless ivory skin and neutral fashions.
In this pictorial, Polina Vinogradova captures model Sofia Choub in the Nørrebro part of Copenhagen. Makeup artist Sara Johnsen-Zaavi used blush around Choub's cheeks, temples and forehead for a porcelain doll-like aesthetic.
Implications - If you're looking to switch it up this year and avoid getting a tan, this series of photographs will back up that decision. Sofia Choub proves that having a pale complexion can be just as beautiful as having a bronze look. A lighter tone just might be what you need to set you apart.
Anti-Tan Photography
'Porcelain' by Polina Vinogradova Showcases Pale Skin & All-White Fashion
Trend Themes
-
Pale Skin Beauty — The trend of celebrating and showcasing pale skin as a beauty feature, offering opportunities for non-tanning skincare and beauty products and services.
-
Neutral Fashion — The trend of neutral fashion, which compliments pale skin tones and provides opportunities for fashion brands to offer more inclusive color ranges.
-
Porcelain Aesthetic — The trend of the 'porcelain' aesthetic in photography, makeup and fashion, highlighting the beauty of pale skin and offering opportunities for creatives to explore and elevate this aesthetic.
Industry Implications
-
Skincare and Beauty — Skincare and beauty brands can offer non-tanning products and services that cater to those who prefer pale skin, as well as promoting sunscreen and protection for all skin types.
-
Fashion — Fashion brands can provide more inclusive color ranges that cater to those with lighter skin tones, while also exploring the neutral fashion trend that compliments pale skin.
-
Photography and Makeup — Photographers and makeup artists can explore and elevate the 'porcelain' aesthetic trend in their work, promoting the beauty of pale skin and expanding representation in the industry.