The Pokémon Squishmallows have been announced as a collaboration range of plush toys for avid fans of the anime franchise to pick up this spring. The toys follow on the soft, plus and squishy format of the original Squishmallows pillow toys, and include some of the most recognizable Pokémon characters for fans to get their hands on. The toys are targeted towards a wide swath of young consumers and are being launched later this year at undisclosed retailers.
The Pokémon Squishmallows collaboration is expected to include small and large models to choose from with four characters in all. The collection comes as an expansion of both brand's ranges and are part of a larger shift towards cross-branded products that incorporate multiple brands.
Plush Anime Monster Toys
Pokémon Squishmallows are Arriving in Several Styles This Spring
Trend Themes
1. Cross-branded Products - A larger shift towards cross-branded products creates opportunities for strategic partnerships and collaborations.
2. Soft and Squishy Toys - Consumer preference for tactile, huggable plush toys opens opportunities for more innovative shapes and designs.
3. Anime and Pop Culture Merchandise - The demand for anime and pop culture merchandise continues to grow, creating opportunities for licensing and merchandising partnerships.
Industry Implications
1. Toys and Games - The toy and game industry can benefit from incorporating tactile, cross-branded products, and branded collaborations.
2. Entertainment - The entertainment industry can leverage the popularity of anime and pop culture merchandise to create new revenue streams through licensing and merchandising deals.
3. Retail - Retailers can capitalize on the demand for soft and squishy toys by offering innovative designs and collaborations that cater to a wide range of consumers.