Riding in Pokemon craze, HYPE recently released its latest collection with Nintendo’s Pokémon franchise, right after it released a very successful Teenage Mutant Ninja Turtles throwback collection.
Some of the notable Pokemon characters printed onto the collection are Pikachu, Jigglypuff, Charizard, Bulbasaur, Magikarp, Squirtle, Mew and Team Rocket. HYPE showcased vibrant colors and playful prints to perfectly capture the brand identity of both HYPE and Pokemon.
The collection features short and long-sleeved shirts with reef logos, paneled sides, mismatched half graphics and of course, 'HYPE' branding. It also includes caps, jackets, hoodies, backpacks and a Pokéball drawstring bag.
Without a doubt, HYPE's collaboration is a great move as Pokemon fanatics can now start shopping and getting in style while they try to "catch 'em all."
Anime Streetwear Collaborations
UK Streetwear HYPE Created a Pokemon Streetwear Collection
Trend Themes
1. Anime Streetwear Collaborations - Opportunity for brands to collaborate with popular anime franchises to create streetwear collections.
2. Nostalgic Throwback Collections - Opportunity to create collections inspired by beloved childhood franchises.
3. Branded Accessories - Opportunity to expand merchandise offerings with branded accessories like bags and hats.
Industry Implications
1. Fashion - Fashion brands can tap into the popularity of anime and nostalgic franchises to create unique streetwear collections.
2. Entertainment - Collaborating with anime franchises can be a way for entertainment companies to diversify their merchandise offerings and reach new audiences.
3. Retail - Retailers can capitalize on the trend by stocking and promoting anime streetwear collections, attracting fans and increasing sales.