These point of purchase products are for the brand Milwaukee Tools. Craig Burton designed and engineered "a family" of promotional displays and POS products over a few years. The series are supposed to be compatible with each other despite potential age gaps as the modularity was built into the system whenever possible.
A store showroom in Rhino is outfitted with point of purchase products such as Milbar displays in addition to tool holders. Burton also created versatile freestanding units that can be used for a number of different items sold by the tool brand. He even made a promotional crate out of aluminum and acrylic that housed a Harley Davidson motor bike. For demonstrating purposes, he also constructed a flat-pack log holder.
Tool-Showcasing Displays
Craig Burton Created Point of Purchase Products for Milwaukee Tools
Trend Themes
1. Modular Point of Purchase Products - The modularity of the Milwaukee Tools POS products allows for streamlined manufacturing and ease of use for retailers.
2. Versatile Freestanding Displays - The versatile nature of these displays provides potential for use with numerous other product lines, creating opportunities for cross-marketing and collaborative displays.
3. Promotional Product Packaging - Creating promotional packaging for products other than the main product line can increase brand awareness and create buzz around new releases or exclusive promotions.
Industry Implications
1. Retail - Creating modular point of purchase products can increase efficiency and organization for retailers, leading to a smoother customer experience.
2. Manufacturing - The modularity of the POS products allows for streamlined manufacturing, potentially reducing costs and increasing productivity.
3. Marketing - Creating unique and versatile displays and promotional packaging can increase brand awareness and generate excitement among consumers, leading to increased sales and customer loyalty.