This Valentine's Day, give a plant in a package. It will last longer than cut flowers!
Implications - The featured product is called a Pocket Garden and grows a plant from the silver bag that it comes packaged in. The bag is leak-proof so you don't have to worry about messes when watering your plant. There is also a special compost that will help the plant grow from the tiny seeds that are placed in the bag. You can keep the plant in the packaging or move it to a new pot once it starts to outgrow its first home. The Pocket Garden collection has many different plants and flowers to choose from.
Pocket Garden Perfect for this Valentine's Day
Pocket Garden Perfect For This Valentine's Day
Trend Themes
1. Plant-in-a-package Trend - Opportunity for companies to create innovative plant packaging that lasts longer than traditional cut flowers, such as leak-proof and compostable packaging.
2. At-home Gardening Trend - Growing demand for at-home gardening products and services, including user-friendly and convenient options for consumers of all skill levels.
3. Sustainable Plant Products Trend - Increasing importance of eco-friendly and sustainable plant products and packaging to appeal to environmentally-conscious consumers.
Industry Implications
1. Floriculture - Opportunity for floriculture companies to offer plant-in-a-package options to compete with traditional cut flower sales.
2. Packaging - Opportunity for packaging companies to develop leak-proof and compostable solutions for plant packaging.
3. Home and Garden Retail - Opportunity for home and garden retailers to offer at-home gardening products and services, including user-friendly and convenient options for consumers of all skill levels.