Lily Cummings captures "Chinatown", a plus-size fashion exclusive that is captured for Australia's Oyster Magazine. The image series draws inspiration from nostalgic styling and is a throwback to the 90s.
Its wardrobe staples include fitted plus-size fashions like wool maxi dresses, khaki trench coats and vintage denim shirts. Models Georgia Pratt and Tara Lynn of Muse NYC and IMG Models star in this series that highlights a wardrobe by stylist Paris Mitchell.
Paris dresses Georgia and Tara in pieces from Issey Miyake, Levi's and Ann Demeulemeester among other labels. Hair and makeup looks for this editorial are courtesy of Michiko Yoshida and Takahiro Okada. They include slick, long tresses and dark lipstick applications that are an homage to a 90s grunge aesthetic.
Grunge Plus-Size Fashions
Oyster Magazine's Chinatown Editorial Highlights Elegantly Curvy Apparel
Trend Themes
1. Plus-size Grunge Fashion - Opportunity for fashion brands to tap into the nostalgic 90s grunge style with a focus on plus-size clothing options.
2. Nostalgic Styling - Opportunity for photo shoots, fashion editorials and advertising campaigns to tap into the nostalgia trend with a focus on vintage styles from past decades.
3. Inclusive Fashion - Opportunity for fashion brands to embrace body positivity and size inclusivity by offering more plus-size fashion options in a variety of vintage and nostalgic styles.
Industry Implications
1. Fashion Industry - Opportunity for the fashion industry to disrupt traditional beauty standards by embracing body positivity and size inclusivity in all fashion styles, including retro and vintage.
2. Beauty Industry - Opportunity for the beauty industry to tap into the grunge trend by offering dark lipstick shades and bold eyeliners to complement retro and vintage fashion styles.
3. Photography Industry - Opportunity for the photography industry to capture unique and innovative photo shoots highlighting nostalgic and vintage fashion trends with a focus on diversity and inclusivity.