Popular dating app Tinder has announced that it will be introducing a new feature called 'Plus One' that looks to provide users a new way to find a date for weddings. Through 'Plus One,' users will be able to broadcast that they are in search of a date for a wedding, or alternatively, can signal that they would like to be one.
The new feature is offered as part of Tinder's recently launched 'Explore' page, which diversifies the Tinder experience and produces more accurate matches. In addition, Tinder has partnered with WeddingWire, a wedding planning company, to launch a new 'Wedding Grant' giveaway for single guests. As part of the grant, the first 100 Tinder users to sign up for 'Plus One' will receive $460 towards the costs associated with wedding attendance.
Wedding-Specific Dating App Features
Tinder Set to Launch New 'Plus One' Feature for Wedding Dates
Trend Themes
1. Wedding-specific Dating Apps - There is a huge opportunity for the development of wedding-specific dating apps that cater to the needs of individuals looking for dates specifically for weddings.
2. Social Media Integration - The integration of social media platforms can make it easier for users to find potential dates for weddings or other events, and presents a potential opportunity for companies to develop services centered around this idea.
3. Location-based Services - Location-based services can be used to connect users with potential dates in their area and can be utilized in wedding-specific dating apps to provide users with a unique and personalized experience.
Industry Implications
1. Online Dating Services - The online dating industry should pay attention to the emergence of wedding-specific dating apps and integrate similar features into their platforms in order to meet customer demand for more tailored matchmaking services.
2. Wedding Planning Services - Wedding planning companies could partner with dating apps to offer services and packages targeted at single attendees and potentially increase their customer base.
3. Social Media Platforms - Social media platforms could potentially create new features or advertising opportunities centered around matchmaking services for weddings and events.