While Bounty might have the home covered when it comes to accidental spillage, the Plenty Easypull campaign shows that another company has out-of-home accidents covered. When taking day trips, going camping or on an actual vacation, it is never too safe to be sorry. In this case, drink and food spills can be quickly cleaned up with Plenty Easypull, an on-the-go kitchen towel that is easy to access and convenient to clean with.
The Plenty Easypull campaign was conceived and executed by Publicis, an ad agency based in Amsterdam, the Netherlands. Art directed by Marco Sluijter with creative direction by Jeroen van Zwam and Marcel Hartog, the images portray classic spill scenes from mom tripping with a pop of coffee in hand to a man squirting ketchup all over the table.
Out-Of-Home Accident Ads
The Plenty Easypull Campaign is Great for Outdoor Activities
Trend Themes
1. Out-of-home Accident Prevention - Opportunity for innovative products or services that address accidental spills and messes that occur outside the home.
2. On-the-go Cleaning Solutions - Potential for new cleaning tools or technologies that are easy to access and convenient for cleaning up spills while on the move.
3. Creative Advertising Campaigns - Demand for innovative and attention-grabbing advertising campaigns that effectively communicate the features and benefits of a product like Plenty Easypull.
Industry Implications
1. Household Cleaning Products - Opportunity for manufacturers to develop and market convenient cleaning solutions for use outside the home.
2. Outdoor Recreation - Potential for outdoor recreation companies to collaborate with cleaning brands to offer spill prevention solutions and promote safety during activities.
3. Advertising and Marketing - Demand for ad agencies and creative professionals to develop unique and engaging advertising campaigns that connect with consumers and drive product awareness.