Bad Habit Breakers

The Pleasurable Troublemakers Annoy Until Healthier Decisions are Made

Once a person gets too comfortable doing something, bad habits can form that wreak havoc on their health in a variety of ways; the Pleasurable Troublemakers hope to combat that. It relies on annoying its user until he or she starts to make the better choice.

Created by a team of students from the Folkwang University of the Arts, who were advised by Marc Hassenzahl, the Pleasurable Troublemakers is made up of a number of clever devices including the Keymoment, Forget Me Not, Never Hungry Caterpillar and Chocolate Machine. The first, Keymoment, is a dual-ended key rack that holds a bike lock key on one end and a car key on the other. Every time the latter is chosen, the bike key falls on the ground.
Trend Themes
1. Behavioral Change Tools - The Pleasurable Troublemakers exemplifies the use of creative behavioral change tools that can shift an individual's habits.
2. Gamification of Health - By gamifying the process of breaking bad habits, the Pleasurable Troublemakers highlights a potential trend in the gamification of health and wellness.
3. Multi-functional Devices - The Pleasurable Troublemakers showcases the potential of multi-functional devices that can serve both practical and health-related purposes.
Industry Implications
1. Consumer Electronics - The Pleasurable Troublemakers aligns with the consumer electronics industry, which is constantly developing innovative devices to improve people's daily lives.
2. Fitness and Wellness - The Pleasurable Troublemakers features tools designed to improve health and wellness, indicating a trend within the fitness and wellness industry of integrating technology into wellness practices.
3. Product Design - By designing products that not only fulfill practical needs but also promote healthy habits, the Pleasurable Troublemakers highlights a potential trend in product design that prioritizes both functionality and wellness.

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