Optically Obscured Photoshoots

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The Please! Magazine Spring 2012 Bergers Editorial is Visual

The Please! Magazine Spring 2012 ‘I Always Dreamed Of Being A Princess’ editorial provides a shielded glimpse at model Merle Bergers. Bergers is clad throughout in various sunglasses, some studded, others diamond-encrusted, and all entirely opaque.

Stylist Mathilde Toulot is responsible for the genius that is I Always Dreamed Of Being A Princess. She has broken summertime looks down to an elemental form with a minimalist focus on Mercura NYC shades, chunky jewelry and vibrant lipstick. Her selective concentration goes hand in hand with the spirit of Please! Magazine as it is solely focused on fashion and jewelry on a bi-annual basis. The publication’s right hand photographer Olivia Da Costa channeled the vision of the artistic hub, an excellent source for both current and up and coming style tips.
Trend Themes
1. Obscured Photo Shoots - There is an opportunity to explore creative ways of obscuring elements of a photo shoot, possibly through the use of unconventional accessories.
2. Minimalist Fashion - There is potential for a minimalist approach to fashion, as seen in the editorial, to disrupt the industry with its simplicity and emphasis on accessories.
3. Bi-annual Fashion Publications - There is an opportunity to challenge the traditional monthly publication cycle of fashion magazines by exploring a bi-annual publication that solely focuses on fashion and jewelry.
Industry Implications
1. Fashion - The fashion industry has the opportunity to embrace creative approaches in photo shoots and minimalist fashion, while possibly exploring a bi-annual publication cycle.
2. Photography - There is potential for photography professionals to explore innovative methods of obscuring elements of a photo shoot, as seen in the Please! Magazine editorial.
3. Accessories - The accessories industry can benefit from the emphasis on eyewear and chunky jewelry in the editorial, possibly leading to a trend of minimalist fashion with a heightened focus on accessories.

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