Not long ago, fast food restaurant McDonald’s enhanced the consumer experienced of its establishment with a playful game design. The engagement initiative took cues from the extremely popular board game ‘Monopoly.’
Of course, in order for a campaign to be successful, one needs to produce a striking and attention-captivating graphic identity to go with it. For this endeavor, McDonald’s taps MORPHINE — a motion graphics studio in Montevideo, Uruguay. The company conceives an incredibly whimsical and bubbly world that is sure to delight those playing McDonald’s Monopoly. The iconography is light-hearted, while the narrative themes are tied to commercial real-world entities — from a Vespa-driving delivery man and a professional real estate agent to a laid-back neighbor and the friendly McDonald’s representative.
Bubbly Playful Game Designs
Mcdonald’s Monopoly Was Given Life by MORPHINE Motion Graphics
Trend Themes
1. Whimsical Game Designs - Creating playful and engaging game designs inspired by popular board games like Monopoly.
2. Motion Graphics in Marketing - Utilizing motion graphics to enhance the visual appeal and engagement of marketing campaigns.
3. Narrative-based Branding - Creating narrative themes and characters that are tied to real-world entities as part of branding initiatives.
Industry Implications
1. Fast Food - Using playful game designs to enhance the consumer experience in fast food establishments.
2. Graphic Design - Providing motion graphics services to enhance the visual identity of marketing campaigns.
3. Real Estate - Using narrative-based branding to connect real estate agents and companies with their target audience.