The Play-Doh ad campaign explores a different way in which this toy can make a difference in children's lives. Not only does it feed into their creativity and imagination, it also can help children become smarter by creating solutions for any amount of trouble they get themselves into. Whether that is eating a jar of cookies without permission or breaking into their piggy bank, the Plasticine material can provide the help their need to cover their tracks.
Conceived and executed by Publicis Machine, an ad agency based in Cape Town, South Africa, the Play-Doh ad campaign was creative directed by Brendan Hoffmann and Kenneth Van Reenen. What makes the Play-Doh ad campaign stand out is how subtle the discrepancies in the images are. People have to look closely to see kids' smarts in action.
Intelligent Creativity Campaigns
The Play-Doh Ad Campaign Shows How the Toy 'Makes Smart Kids'
Trend Themes
1. Intelligent Creativity - Opportunity to develop toys and campaigns that stimulate children's creativity and intelligence.
2. Imaginative Problem-solving - Opportunity to create products that encourage children to think creatively and find solutions for various situations.
3. Subtle Advertising - Opportunity to create ad campaigns that require viewers to pay attention and look closely to fully appreciate the message.
Industry Implications
1. Toy - Creating toys that enhance children's creativity, problem-solving, and intelligence.
2. Advertising - Developing unique and attention-grabbing ad campaigns that engage viewers and convey subtle messages.
3. Education - Integrating creative and problem-solving activities into educational materials and curricula to enhance children's learning experiences.